The perception of a corporation held by the public based on how it is portrayed through branding, public relations efforts, news media, stakeholders, employees, labor unions and consumer advocacy organizations. Companies invest a substantial portion of marketing and advertising dollars to build and maintain a positive corporate image which is critical to their competitive standing.
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A corporate image refers to how a business is perceived. It is a generally accepted image of what a company stands for. In creating corporate image, marketing ...
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corporate image Consumer perception of the corporate entity behind a brand. In most cases, the corporation has no identity in the mind of the consumer,
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