The expansion of a business' products and/or services to related areas in order to more directly fulfill the customer's needs.
Related information about forward integration:
- Forward Integration Definition | Investopedia
A business strategy that involves a form of vertical integration whereby activities are expanded to include control of the direct distribution of its products.
- Example of a Company's Forward Integration | Chron.com
Forward integration is one of three types of vertical integration, which is a form of management control that involves companies in the same supply chain ...
- What is forward integration? definition and meaning
Definition of forward integration: Type of vertical integration where a manufacturer acquires the channels of distribution of its outputs to achieve greater ...
- Forward Integration - Financial Dictionary - The Free Dictionary
A business model whereby a company takes direct control of how its products are distributed. For example, a company may market its products directly to ...
- Forward integration
Forward integration is vertical integration through combining a core business with its buyers. The advantages of forward integration include excluding competing ...
- Backward and Forward Integration
Oct 21, 2011 ... Learn about backward and forward integration at businessmate.
- What Is the Difference Between Forward Integration and Backward ...
Forward integration is focused on how a company oversees its product distribution, while backward distribution focuses on how a...
- Forward Integration into Distribution: An Empirical Test of - JStor
forward integration, empirical tests of this line of reasoning are few. Some ... forward integration by surveying a sample of industrial goods manufacturers.