A market which meets a given need of a wide variety of industries, rather than a specific one: for example, word processing software. opposite of vertical market.
Related information about horizontal market:
- Horizontal market - Wikipedia, the free encyclopedia
A horizontal market is a market which meets a given need of a wide variety of industries, rather than a specific one, in contrast to a vertical market.
- Horizontal Market Definition | Investopedia
A horizontal market is one in which the output good or service is widely used and in wide demand, thus the producers bear little risk in demand for their output, ...
- Difference Between Vertical and Horizontal Market -- Rick Wemmers
Jan 19, 2004 ... Can you please explain the difference between a vertical market and a horizontal market?
- What is horizontal market? definition and meaning
Definition of horizontal market: A market which meets a given need of a wide variety of industries, rather than a specific one: for example, word processing ...
- Horizontal market: Definition from Answers.com
horizontal market Refers to the entire marketplace that crosses all industry boundaries. See horizontal market software.
- Horizontal Market Software Definition
The definition of Horizontal Market Software defined and explained in simple language.
- Vertical Versus Horizontal Markets: What's the Difference ...
Mar 25, 2012 ... A horizontal market targets specific demographic features across all ... An example of a horizontal market is if I were selling software to all the ...
- What Is a Horizontal Market? | eHow.com
What Is a Horizontal Market?. A horizontal market is a market so diversified that its products and/or services are broad enough to meet the needs of multiple ...