A product or service sold at a substantial discount in order to generate additional sales.
Related information about loss leader:
- Loss leader - Wikipedia, the free encyclopedia
A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a ...
- Loss Leader Strategy Definition | Investopedia
A business strategy in which a business offers a product or service at a price that is not profitable for the sake of offering another product/service at a greater ...
- What is loss leader? definition and meaning
Definition of loss leader: Good or service advertised and sold at below cost price. Its purpose is to bring in (lead) customers in the retail store (usually a ...
- Loss leader - Merriam-Webster Online
something (as merchandise) sold at a loss in order to draw customers. — loss– leader adjective. See loss leader defined for English-language learners » ...
- Loss Leader - Using This Pricing Strategy - Loss Leaders In Retail
Loss leaders are goods or services offered at steep discounts in order to attract new customers to a store. The intent of the loss leader pricing strategy is to not ...
- loss leader - definition of loss leader by the Free Online Dictionary ...
Also found in: Financial, Wikipedia, 0.02 sec. loss leader. n. A commodity offered especially by a retail store at cost or below cost to attract customers. loss leader ...
- Loss Leader Pricing - Encyclopedia - Business Terms | Inc.com
Related Terms: Pricing. Loss leader pricing is an aggressive pricing strategy in which a store sells selected goods below cost in order to attract customers who ...
- loss leader noun - definition in British English Dictionary ...
loss leader noun - definition, audio pronunciation, synonyms and more for loss leader noun: an article that is sold cheaply in order to attract the public and make ...