A company which enters a particular product market after another firm has become well established in that market. The follower starts with a much smaller market share but can benefit from the marketing efforts aimed at consumer education expended by the front-running firm.
Related information about market follower:
- What is market follower? - BusinessDictionary.com
Definition of market follower: A company that allows other more dominant firms ... For example, a smaller business that is a market follower might keep close tabs ...
- Marketing Terminology Glossary: Market Follower
Market Follower: A firm that is happy to follow the leaders in a market place without challenging them, perhaps taking advantages of opportunities created by ...
- What is market follower? definition and meaning - InvestorWords.com
Definition of market follower: A company which enters a particular product market after another firm has become well established in that market. The follower ...
- market follower noun - definition in Business English Dictionary ...
market follower noun - definition, audio pronunciation and more for market follower noun: a company that is not the leading company in a particular market but ...
- Market challenger, market follower, market niche
Market Analysis. DOWNLOAD FREE. thumbnail. Market challenger, market follower, market niche. Equations are omitted for technical reasons - download the ...
- * Market Follower - (Marketing & Web): Definition
Market Follower - Topic:Marketing & Web - Online Encyclopedia - What is what? Everything you always wanted to know.
- Market-Followers or How No.2 can be as good as No.1 » Marketing ...
Aug 14, 2009 ... market-follower-strategies-to-ursurp-the-market-leader Clever firms are always looking for the next best thing that they can add to their product ...
- Market follower definition by Babylon's free dictionary
Definition of Market follower. ... Free Download Now! Market follower Definition from Business & Finance Dictionaries & Glossaries. Marketing Dictionaries ...