A group of consumers that share multiple characteristics, such as demographics, behavioral propensities, psychographic similarities, geographic relationships with unmet or underserved needs, that is large enough, and accessible enough to present a viable marketing opportunity for a business.
Related information about market segment:
- Market segmentation - Wikipedia, the free encyclopedia
An ideal market segment meets all of the following criteria: It is possible to measure. It must be large enough to earn profit. It must be stable enough that it does ...
- What is market segment? definition and meaning
Definition of market segment: An identifiable group of individuals, families, businesses, or organizations, sharing one or more characteristics or needs in an ...
- Market Segment Research
Insight & Strategy for the US Hispanic Marketplace. Home. PLEASE TAKE NOTE OF CONTACT INFORMATION AS OF APRIL 1, 2010. Phone: 305-613-4043 ...
- Market Segment Definition | Investopedia
A group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their ...
- Why Segment a Market?
Sep 23, 2012 ... Gain share of the market segment. Unless a business has a strong or leading share of a market, it is unlikely to be maximising its profitability.
- Market Segmentation
Based on features or content of your offering you can target a market segment. A product might be books on how to start a business or a service might be ...
- Chapter 9 Market Segmentation, Class Notes
A market segment consists of individuals, groups or organizations with one or more characteristics that cause them to have relatively similar product needs.
- PRIZM > Market Segmentation, Market Segmentation Research ...
Market Segment Research. Market Segments, Consumer Market Segments, and Customer Segmentation Profiling. Claritas Prizm NE Marketing Segmentation ...