A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
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Product life-cycle management (or PLCM) is the succession of strategies used by business management as a product goes through its life-cycle. The conditions ...
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Product life cycle is the stages through which a product or its category bypass. From its introduction to the marketing, growth, maturity to its decline or reduce in ...
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Stages of the product life cycle, including their impact on marketing mix decisions ...
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Product Life Cycle The product life cycle is defined as the period that starts with the initial product design (research and development) and ends with the ...
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Introduction to the product life cycle, covering the life-cycle phases and typical marketing mix decisions for each.
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Sep 23, 2012 ... The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until ...
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Oct 24, 2012 ... The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until ...
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The understanding of a product's life cycle, can help a company to understand ... The product's life cycle - period usually consists of five major steps or phases: ...