The costs incurred when a customer changes from one supplier or marketplace to another. The higher these costs are, the more difficult it is to execute the switch.
Related information about switching costs:
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Definition of switching costs: The costs incurred when a customer changes from one supplier or marketplace to another. The higher these costs are, the more ...
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Jul 24, 2011 ... Switching costs are incremental expenditures, inconveniences, and risks incurred when a customer changes from one supplier to another.
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